Industries

Influencer marketing for beauty, fashion, retail, jewellery and interiors

Beauty and fashion are our core industries, followed by retail, accessories, food, jewellery and interiors. For each one: what we do and some of the brands we’ve worked with.

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Why Amagency

Amagency is a founder-led boutique agency: one team that brings together a curated roster of creators and end-to-end campaign management, from brief to report, with dedicated talent managers and contracts handled in-house. Every campaign is built around the brand, never taken off the shelf.

Close to our clients

A boutique agency led by its founder, Amalia Mariotti: you talk to us directly at every stage.
One team

Creator roster and campaign management under one roof, with dedicated talent managers.
Tailored

Creators, formats and schedule chosen around the brand’s goals, never a set package.
Compliance and protection

Contracts handled in-house and content disclosed under Italian AGCOM and IAP rules, protecting both brand and talent.

Industries and brands

Beauty
Beauty is our core industry. For beauty houses and retailers in skincare, make-up, fragrance and dermocosmetics, we handle product launches, seeding for new releases (including at scale) and campaigns with creators who bring textures, rituals and routines to life.
Case studies: Dolce & Gabbana Beauty
Fashion
Alongside beauty, fashion is where we have the most experience. Clothing, footwear, lingerie and e-commerce: creator campaigns for new collections, events for store openings and Fashion Week, and talent from our roster who style and wear the looks every day.
Retail & shopping
Outlet villages, shopping centres and retail chains: social media management, events and creator activations designed to drive footfall to stores.
Case studies: Bicocca Village · Franciacorta Designer Village · Centro Palladio · Palmanova Designer Village
Accessories
Bags, leather goods and eyewear: product launches, events and organic and paid content with creators who match the brand’s positioning.
Case studies: The Bridge · Oakley
Food & drink
Food, drink and coffee: creators who weave the product into everyday life, from recipes to everyday treats, including large-scale seeding programmes.
Jewellery & watches
Jewellery and watches: carefully crafted content with creators who bring out the detail, show how a piece works with a look and reflect the brand’s identity.
Home & interiors
Furniture, homeware and interiors: creators who show pieces and products in real homes, for launches, collections and seasonal campaigns, including an always-on TikTok strategy.
Case studies: Mondo Convenienza
Tech & telecoms
Consumer electronics, smartphones and home appliances: creators who put the product to the test and show what it can do, with native content for each platform.
Kids & toys
Toys and baby products: partnerships with parent creators who show the product as part of family life.
Health & pharma
Supplements, pharmacy and wellness products: informative content with creators, following the advertising rules that apply to the sector.
Media & entertainment
TV, streaming, publishing and music: creators who support releases, shows and events.
Sport & fitness
Sports equipment, gyms and sporting events: active creators who show the product in use, as part of their everyday training.
Automotive & mobility
Cars, motorbikes and scooters: creators who take the vehicle out on the road, for launches and product campaigns.
Travel & hospitality
Hotels, resorts and tourism: stays and experiences shared by creators to showcase a destination.
Finance & insurance
Cards, payment services and insurance: creators who explain the service simply and accurately.
Pets
Pet products: content with creators and their pets, aimed at a particularly loyal community.