Goal
Maximise brand visibility by engaging a broad network of hand-picked creators.
What we did
Each wave involves coordinating around 500 creators, and we manage the whole project end to end: scouting and selecting the creators who best match the brand’s values, coordinating shipments, then the final report and an archive of the content produced. We ask creators who post to disclose the product they received (for example, “prodotto inviato da Dolce & Gabbana Beauty”, product sent by Dolce & Gabbana Beauty).
The videos
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Creator in a white dress with a Dolce & Gabbana perfume among garden steps and curtains, then a close-up of the bottle Content created for Dolce & Gabbana Beauty · paid partnership -
Creator tries Dolce & Gabbana beauty products to camera Content created for Dolce & Gabbana Beauty · paid partnership
Result
A structured process that streamlines every stage of the activation, tracks performance throughout and keeps execution consistently high-quality.
