Guides
Guides to influencer marketing and talent management
Straight answers to the questions brands and creators ask, written by the Amagency team from our own projects, with sources cited.
All guides
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How to choose an influencer marketing agency
What to ask an influencer marketing agency before handing it a campaign: goals, creator selection, contracts, transparency and reporting.
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Influencer campaign costs: what drives the price
What drives the cost of an influencer and a campaign: creators, formats, usage rights, exclusivity, duration and services. Plus how to read a quote.
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How influencer agencies and talent managers work
What an influencer agency does for creators, what a talent manager handles, how to join a roster and what to check in a management contract.
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AGCOM influencer rules in Italy: brand and creator duties
AGCOM influencer rules in Italy: how to disclose ads, gifts and events, who counts as a relevant influencer, the AGCOM list and what brands must do.
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