Goal
Showcase Franciacorta Designer Village, its services and the surrounding area, capturing the visitor experience in an authentic, engaging way.
What we did
Activations focus on two key moments in the year: the launch of the Spring/Summer and Autumn/Winter collections. For each campaign we carefully select creators who match the brand’s target audience and coordinate the whole project, from defining the profiles to running the collaborations day to day.
The videos
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Creator tries on clothes in the fitting rooms at Franciacorta Designer Village Content created for Franciacorta Designer Village · paid partnership -
Franciacorta Designer Village decorated for Christmas: a tree, festive cups and a creator among the shops with shopping bags Content created for Franciacorta Designer Village · paid partnership -
Creator shows an outlet price tag and leaves the shops with shopping bags, past a Christmas tree and festive windows Content created for Franciacorta Designer Village · paid partnership
Result
Three creators took part in the latest wave, raising the Village’s profile with content that showcased what it offers and what makes it distinctive.
