The Bridge: Influencer marketing and events

Influencer marketing projects and key events for The Bridge, built around the brand’s biggest moments of the year.

Client
The Bridge
Industry
Fashion & accessories
Activity
Influencer marketing and events

The numbers

creators and talent involved
12 creators and talent involved
events, from store openings to Fashion Week
3 events, from store openings to Fashion Week
pieces of content published
180 pieces of content published
impressions
2.4 million impressions
Creator crouching on a pavement opening a tan leather bag, next to a book and a lipstick

Goal

Make the most of the brand’s biggest moments of the year, such as store openings and Fashion Week events.

What we did

Every activation starts with a careful selection of creators and talent who fit the brand’s positioning, backed by creative and logistical coordination so that everything runs flawlessly.

The videos

  • Brown leather The Bridge travel bag, carried through the streets and viewpoints of a city Content created for The Bridge · paid partnership

Result

This joined-up approach produced a large volume of high-quality content, helping raise the brand’s visibility and delivering tangible gains in brand awareness.

Want something similar?

Tell us about your brand and your goals, and we’ll suggest the right creators and activities, just as we did for The Bridge.