Goal
Highlight the innovation behind the product created by Oakley and Meta and strengthen its market positioning.
What we did
We selected and brought on board a team of creators and experts who fit the values of both brands, and coordinated the editorial strategy and the organic and paid posts to amplify the message.
The videos
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Running in the park wearing Oakley Meta glasses, ending on a close-up of the lenses Content created for Oakley · paid partnership -
Creators in Oakley sports glasses running, skiing and training Content created for Oakley · paid partnership -
Cyclist riding uphill in Oakley glasses, with point-of-view footage shot on Oakley Meta glasses Content created for Oakley · paid partnership
Result
The campaign beat its targets, performing particularly well on impressions and engagement rate.
