Mondo Convenienza: TikTok strategy and always-on creators

TikTok strategy and always-on activity for Mondo Convenienza, combined with influencer marketing campaigns featuring hand-picked brand ambassadors.

Client
Mondo Convenienza
Industry
Home furnishings
Activity
TikTok strategy and always-on creators

The numbers

TikTok posts a week
3 TikTok posts a week
new followers
+120,000 new followers
views
25 million views
Smiling woman sitting on a bed with an upholstered headboard in a furnished bedroom

Goal

Strengthen the brand’s presence on social platforms and grow community engagement.

What we did

The project covers creative formats, the editorial plan and ongoing content management, helping to grow the fanbase and engagement. Alongside this, we plan and coordinate influencer marketing campaigns with hand-picked brand ambassadors, bringing organic and paid activity together in a single strategy.

The videos

  • Creator on a Mondo Convenienza bed, then measures a bedside table and shows the room Content created for Mondo Convenienza · paid partnership
  • Creator presents a Mondo Convenienza kitchen and living area next to photos of the furniture Content created for Mondo Convenienza · paid partnership
  • Creator comes home from holiday with a suitcase and, from the sofa, talks about how to refresh the home Content created for Mondo Convenienza · paid partnership

Result

An approach that helps raise the brand’s visibility and delivers tangible results in conversions and performance.

Want something similar?

Tell us about your brand and your goals, and we’ll suggest the right creators and activities, just as we did for Mondo Convenienza.