# Influencer marketing for beauty, fashion, retail, jewellery and interiors

Beauty and fashion are our core industries, followed by retail, accessories, food, jewellery and interiors. For each one: what we do and some of the brands we’ve worked with.

## Why Amagency

Amagency is a founder-led boutique agency: one team that brings together a curated roster of creators and end-to-end campaign management, from brief to report, with dedicated talent managers and contracts handled in-house. Every campaign is built around the brand, never taken off the shelf.

- **Close to our clients**: A boutique agency led by its founder, Amalia Mariotti: you talk to us directly at every stage.
- **One team**: Creator roster and campaign management under one roof, with dedicated talent managers.
- **Tailored**: Creators, formats and schedule chosen around the brand’s goals, never a set package.
- **Compliance and protection**: Contracts handled in-house and content disclosed under Italian AGCOM and IAP rules, protecting both brand and talent.

## Industries and brands

### Beauty

Beauty is our core industry. For beauty houses and retailers in skincare, make-up, fragrance and dermocosmetics, we handle product launches, seeding for new releases (including at scale) and campaigns with creators who bring textures, rituals and routines to life.

- Selected clients: Dolce & Gabbana Beauty, Acqua di Parma, Armani Beauty, Estée Lauder, Bobbi Brown, Lancôme, Elizabeth Arden, La Roche-Posay, Clarins, Sephora, Hairburst, Nashi Argan
- Case studies: [Dolce & Gabbana Beauty](https://amagency.eu/en/digital-marketing/dolce-gabbana-beauty/)

### Fashion

Alongside beauty, fashion is where we have the most experience. Clothing, footwear, lingerie and e-commerce: creator campaigns for new collections, events for store openings and Fashion Week, and talent from our roster who style and wear the looks every day.

- Selected clients: Golden Goose, Burberry, Liu Jo, Intimissimi, H&M, Calvin Klein, Zalando, OCEANSAPART, Motivi, Falconeri, Kiabi, Tamaris

### Retail & shopping

Outlet villages, shopping centres and retail chains: social media management, events and creator activations designed to drive footfall to stores.

- Selected clients: MediaWorld, The Mall, Franciacorta Designer Village, Puglia Village, Fiordaliso, Amazon, AliExpress, McArthurGlen, Palmanova Designer Village, LetyShops, Fidenza Village
- Case studies: [Bicocca Village](https://amagency.eu/en/digital-marketing/bicocca-village/), [Franciacorta Designer Village](https://amagency.eu/en/digital-marketing/franciacorta-designer-village/), [Centro Palladio](https://amagency.eu/en/digital-marketing/centro-palladio/), [Palmanova Designer Village](https://amagency.eu/en/digital-marketing/palmanova-designer-village/)

### Accessories

Bags, leather goods and eyewear: product launches, events and organic and paid content with creators who match the brand’s positioning.

- Selected clients: Longchamp, The Bridge, Ray-Ban, Oakley, Miriade, GOT BAG, Lancel, Borbonese, Carpisa
- Case studies: [The Bridge](https://amagency.eu/en/digital-marketing/the-bridge/), [Oakley](https://amagency.eu/en/digital-marketing/oakley/)

### Food & drink

Food, drink and coffee: creators who weave the product into everyday life, from recipes to everyday treats, including large-scale seeding programmes.

- Selected clients: Nespresso, Barilla, Algida, Parmigiano Reggiano, Sojasun, Aperol, KoRo, Chivas Regal, Duchessa Lia, Kimbo, Venchi, Santa Ana Gin

### Jewellery & watches

Jewellery and watches: carefully crafted content with creators who bring out the detail, show how a piece works with a look and reflect the brand’s identity.

- Selected clients: Bijou Brigitte, Unoaerre, Cluse, Bluespirit, Rue des Mille, Pandora, Pomellato, Stroili, DoDo

### Home & interiors

Furniture, homeware and interiors: creators who show pieces and products in real homes, for launches, collections and seasonal campaigns, including an always-on TikTok strategy.

- Selected clients: Mondo Convenienza, Dalfilo, Emma, Sambonet, Motel a Miio, Rowenta, Electrolux, JYSK, Millefiori Milano, Shark
- Case studies: [Mondo Convenienza](https://amagency.eu/en/digital-marketing/mondo-convenienza/)

### Tech & telecoms

Consumer electronics, smartphones and home appliances: creators who put the product to the test and show what it can do, with native content for each platform.

- Selected clients: Samsung, Oppo, Dyson, Hinge, Dreame, LTK, Huawei, LG, TCL

### Kids & toys

Toys and baby products: partnerships with parent creators who show the product as part of family life.

- Selected clients: Pasito a Pasito, Stokke, MAM, Maxi-Cosi, Original Marines, Prénatal

### Health & pharma

Supplements, pharmacy and wellness products: informative content with creators, following the advertising rules that apply to the sector.

- Selected clients: Scholl, Unobravo, Metagenics, Vital Proteins

### Media & entertainment

TV, streaming, publishing and music: creators who support releases, shows and events.

- Selected clients: The Wom, Vogue Italia, Qlash

### Sport & fitness

Sports equipment, gyms and sporting events: active creators who show the product in use, as part of their everyday training.

- Selected clients: Buddyfit, New Way Fitness, adidas, ASICS, Cisalfa Sport

### Automotive & mobility

Cars, motorbikes and scooters: creators who take the vehicle out on the road, for launches and product campaigns.

- Selected clients: Honda, Vespa, CUPRA, Lynk & Co, Renault, Leapmotor

### Travel & hospitality

Hotels, resorts and tourism: stays and experiences shared by creators to showcase a destination.

- Selected clients: Trainline, Wizz Air, Costa Crociere, Meliá Hotels, Minor Hotels, MSC Crociere

### Finance & insurance

Cards, payment services and insurance: creators who explain the service simply and accurately.

- Selected clients: American Express, Compass, Fiscozen, Visa

### Pets

Pet products: content with creators and their pets, aimed at a particularly loyal community.

- Selected clients: Edgard & Cooper, MyFamily, Sheba