# Influencer marketing and talent management for fashion, beauty and luxury.

Amagency is an influencer marketing and talent management agency founded in 2020 by Amalia Mariotti. For fashion, beauty, luxury and consumer brands, we run social campaigns with the right creators; for creators, we offer representation that looks after every collaboration.

- Amagency S.r.l., Via Emilio Morosini, 32, 20135 Milano
- VAT no. 11886140968 · info@amagency.eu · Phone +39 02 2630 5416
- Founded in 2020 by Amalia Mariotti
- 25 talent · 220 clients (21 October 2026)
- over 12 million views generated (estimate) · over 1.8 million followers across our talent · over 1,600 creator–brand collaborations · over 190 creators involved in our campaigns · over 3,200 pieces of content published (estimate) · 2.2% typical engagement rate of our talent (estimate) (21 October 2026): https://amagency.eu/en/amagency-in-numbers/

## Talent Management

We represent authentic creators on Instagram and TikTok and support them through every collaboration: offers, contracts, content and growing their audience. https://amagency.eu/en/talent-management/

## Digital Marketing

For brands, we plan and run social and influencer marketing campaigns on Instagram, TikTok and YouTube, from strategy to final report. https://amagency.eu/en/digital-marketing/

## Case studies

- [The Bridge](https://amagency.eu/en/digital-marketing/the-bridge/): Influencer marketing projects and key events for The Bridge, built around the brand’s biggest moments of the year.
- [Dolce & Gabbana Beauty](https://amagency.eu/en/digital-marketing/dolce-gabbana-beauty/): Large-scale seeding for Dolce & Gabbana Beauty: around 500 creators coordinated in every wave, with the project managed end to end.
- [Bicocca Village](https://amagency.eu/en/digital-marketing/bicocca-village/): Social content production and management for Bicocca Village in Milan, as part of our partnership with Svicom.
- [Oakley](https://amagency.eu/en/digital-marketing/oakley/): Launch strategy and ongoing support for the Oakley and Meta collaboration, with creators, experts and both organic and paid posts.
- [Mondo Convenienza](https://amagency.eu/en/digital-marketing/mondo-convenienza/): TikTok strategy and always-on activity for Mondo Convenienza, combined with influencer marketing campaigns featuring hand-picked brand ambassadors.
- [Franciacorta Designer Village](https://amagency.eu/en/digital-marketing/franciacorta-designer-village/): Influencer marketing campaigns for Franciacorta Designer Village, timed to the launch of the Spring/Summer and Autumn/Winter collections.
- [Centro Palladio](https://amagency.eu/en/digital-marketing/centro-palladio/): Social content production and management for Centro Palladio in Vicenza, as part of our partnership with Svicom.
- [Palmanova Designer Village](https://amagency.eu/en/digital-marketing/palmanova-designer-village/): Influencer marketing campaign for Palmanova Designer Village’s Premium Days, with two local influencers.

## Frequently asked questions

### What is Amagency?

Amagency is an influencer marketing and talent management agency founded in 2020 by Amalia Mariotti. It has two divisions: Talent Management, which represents creators on Instagram and TikTok and handles their brand collaborations, and Digital Marketing, which plans and runs social and influencer marketing campaigns for fashion, beauty, luxury and consumer brands.

### Where is Amagency based?

Amagency is based in Milan, at Via Emilio Morosini 32, 20135 Milano. It works with brands and creators all over Italy.

### Which platforms do you work on?

Mainly Instagram, TikTok and YouTube. For each platform we create native content, designed for its format and audience, and combine organic and paid activity.

### How do I request a quote?

Choose “Request a quote” on our Contact page (amagency.eu/en/contacts/#quotazione) and tell us your goal, platforms, timings and budget, if you have one. We’ll come back to you with a tailored proposal covering creators, activities and timings. If you’re interested in a particular talent, you can start straight from their profile.

### What is influencer marketing?

Influencer marketing is a collaboration between a brand and one or more creators who talk about the brand to their followers on Instagram, TikTok or YouTube, in content clearly labelled as advertising. It works when the creator is a natural fit for the product and their community trusts them, which is why choosing the right creators matters more than follower count.

### What’s the difference between influencer marketing and talent management?

Influencer marketing works for the brand: it devises the campaign, chooses the creators and measures the results. Talent management works for the creator: it represents them, assesses offers, negotiates, and handles contracts and deliverables. Amagency does both through two divisions: Digital Marketing for brands and Talent Management for influencers and creators.