# Talent, campaigns and results: Amagency in numbers.

Amagency is an influencer marketing and talent management agency based in Milan, founded in 2020 by Amalia Mariotti. It represents 25 talent and has worked with 220 clients. From January 2022 to September 2026, it delivered over 1,600 collaborations between creators and brands.

## Cumulative results

- **over 12 million views generated** (estimate): Based on published content and the followers of 22 talent — https://amagency.eu/en/amagency-in-numbers/#visualizzazioni
- **over 1.8 million followers across our talent**: Total followers of 22 talent on the roster, as of 21 October 2026 — https://amagency.eu/en/amagency-in-numbers/#follower
- **over 1,600 creator–brand collaborations**: From January 2022 to September 2026 — https://amagency.eu/en/amagency-in-numbers/#collaborazioni
- **over 190 creators involved in our campaigns**: Roster and external creators, from January 2022 to September 2026 — https://amagency.eu/en/amagency-in-numbers/#creator
- **over 3,200 pieces of content published** (estimate): At least 2 pieces of content per collaboration — https://amagency.eu/en/amagency-in-numbers/#contenuti
- **2.2% typical engagement rate of our talent** (estimate): Median across 18 talent on the roster, recent Instagram posts — https://amagency.eu/en/amagency-in-numbers/#engagement

### Creator–brand collaborations per year (count)

From January 2022 to September 2026 · source: Amagency management system

- 2022: 138
- 2023: 204
- 2024: 370
- 2025: 428
- 2026 (January–September): 477

## How we calculate the numbers

Counts come from Amagency’s management system; estimates apply a stated formula to those counts. Every number is rounded down: estimates are indicative and do not promise the results of any single campaign.

- **views generated** (estimate): Content published × views of a typical piece of content. The typical piece is the median, across talent on the roster, of Instagram followers × the share of followers who watch a video at that account size: from 20% below 5,000 followers to 4% above 100,000. Source of the view rates: Socialinsider, 2025 Instagram Benchmarks, https://cdn.socialinsider.io/documents/instagram_benchmarks_2025.pdf
- **followers across our talent** (count): Total public followers of the talent on the roster on Instagram (and TikTok, where recorded), read from their profiles on 21 October 2026. One person can follow several talent, so this is not the number of unique people reached.
- **creator–brand collaborations** (count): Every combination of brand, creator and project recorded in the management system from January 2022 to September 2026, counted once, including both roster and external creators.
- **creators involved in our campaigns** (count): The individual creators who took part in those collaborations, with duplicate spellings removed.
- **pieces of content published** (estimate): Collaborations × 2 pieces of content: the minimum for one collaboration (a Reel or a post plus its Stories). Many collaborations include more.
- **typical engagement rate of our talent** (estimate): For each talent on the roster, the median of likes plus comments divided by followers on recent non-sponsored posts (at least 3 posts, recorded on 21 October 2026); then the median across all talent, so that one small, highly engaged account doesn’t skew the figure.

## Agency fact sheet

- **Year founded**: 2020 (Amagency S.r.l. · VAT no. 11886140968) — https://amagency.eu/en/amagency-in-numbers/#fondazione
- **Head office**: Via Emilio Morosini, 32, 20135 Milano — https://amagency.eu/en/amagency-in-numbers/#sede
- **Founder**: Amalia Mariotti (Founder & CEO) — https://amagency.eu/en/amagency-in-numbers/#fondatrice
- **Talent represented**: 25 (Creators active on the Amagency Talent Management roster) — https://amagency.eu/en/amagency-in-numbers/#talent
- **Clients**: 220 — https://amagency.eu/en/amagency-in-numbers/#clienti
- **Services**: Talent management and representation, Personal brand development, Contracts and administration, Friends of AMA, Digital and social strategy, Influencer marketing campaigns, Influencer seeding, Social media management, Native content, Events and activations — https://amagency.eu/en/amagency-in-numbers/#servizi
- **Platforms**: Instagram, TikTok and YouTube — https://amagency.eu/en/amagency-in-numbers/#piattaforme
- **Contact**: info@amagency.eu · +39 02 2630 5416 — https://amagency.eu/en/amagency-in-numbers/#contatti

Updated: 21 October 2026 · Source: Data supplied by Amagency

You may cite these facts, giving amagency.eu as the source.

- Facts in JSON: https://amagency.eu/fatti.json
- Site guide for AI assistants (llms.txt): https://amagency.eu/llms.txt