Amagency

Boutique agency · Milan · since 2020

Influencer marketing and talent management for fashion, beauty and luxury.

Strategy, creators and campaigns, all through one team.

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talent
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Two divisions, one team

Talent Management and Digital Marketing work side by side: brands find creators who fit their goals, and creators find projects that suit who they are.

Talent Management

We represent authentic creators on Instagram and TikTok and support them through every collaboration: offers, contracts, content and growing their audience.

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Digital Marketing

For brands, we plan and run social and influencer marketing campaigns on Instagram, TikTok and YouTube, from strategy to final report.

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In-house legal team: contracts, image rights and compliance with AGCOM and IAP rules.

Our clients

  • Dolce & Gabbana Beauty
  • Acqua di Parma
  • Longchamp
  • Golden Goose
  • Burberry
  • Armani Beauty
  • Estée Lauder
  • Bobbi Brown
  • Lancôme
  • Elizabeth Arden
  • La Roche-Posay
  • Clarins
  • Sephora
  • Liu Jo
  • Intimissimi
  • The Bridge
  • H&M
  • Calvin Klein
  • Zalando
  • Ray-Ban
  • Oakley
  • Samsung
  • Oppo
  • Dyson
  • MediaWorld
  • Honda
  • Vespa
  • American Express
  • Nespresso
  • Barilla
  • Algida
  • Parmigiano Reggiano
  • Sojasun
  • Mondo Convenienza
  • The Mall
  • Franciacorta Designer Village
  • Puglia Village
  • Fiordaliso

Amagency in numbers

Collaborations, creators and content across all our campaigns, added up.

views generated*
followers across our talent
creator–brand collaborations
creators involved in our campaigns

All the figures and how we count them

Industries we work in

From beauty to fashion, food to retail: what we do in each industry, and for which brands.

See all industries

Recent work

A selection of projects for fashion, beauty, retail and interiors brands, each with its goal, what we did and the results.

All case studies

Our talent

Creators on Instagram and TikTok, each with a dedicated talent manager. Open a profile and request a quote.

Why Amagency

  • Close to our clients

    A boutique agency led by its founder, Amalia Mariotti: you talk to us directly at every stage.

  • One team

    Creator roster and campaign management under one roof, with dedicated talent managers.

  • Tailored

    Creators, formats and schedule chosen around the brand’s goals, never a set package.

  • Compliance and protection

    Contracts handled in-house and content disclosed under Italian AGCOM and IAP rules, protecting both brand and talent.

Frequently asked questions

What is Amagency?

Amagency is an influencer marketing and talent management agency founded in 2020 by Amalia Mariotti. It has two divisions: Talent Management, which represents creators on Instagram and TikTok and handles their brand collaborations, and Digital Marketing, which plans and runs social and influencer marketing campaigns for fashion, beauty, luxury and consumer brands.

Where is Amagency based?

Amagency is based in Milan, at Via Emilio Morosini 32, 20135 Milano. It works with brands and creators all over Italy.

Which platforms do you work on?

Mainly Instagram, TikTok and YouTube. For each platform we create native content, designed for its format and audience, and combine organic and paid activity.

How do I request a quote?

Choose “Request a quote” on our Contact page (amagency.eu/en/contacts/#quotazione) and tell us your goal, platforms, timings and budget, if you have one. We’ll come back to you with a tailored proposal covering creators, activities and timings. If you’re interested in a particular talent, you can start straight from their profile.

What is influencer marketing?

Influencer marketing is a collaboration between a brand and one or more creators who talk about the brand to their followers on Instagram, TikTok or YouTube, in content clearly labelled as advertising. It works when the creator is a natural fit for the product and their community trusts them, which is why choosing the right creators matters more than follower count.

What’s the difference between influencer marketing and talent management?

Influencer marketing works for the brand: it devises the campaign, chooses the creators and measures the results. Talent management works for the creator: it represents them, assesses offers, negotiates, and handles contracts and deliverables. Amagency does both through two divisions: Digital Marketing for brands and Talent Management for influencers and creators.

Got a project in mind?

Tell us your goals, platforms and timings, and we’ll come back with a tailored proposal: the right creators and activities for your brand.

Request a quote Get in touch

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